1. Agree on the audience and tasks
Identify who the site serves, what they need to understand and the action that matters most. Review any current site, content and connected tools.
From brief to working site
Make the purpose clear before choosing the layout.
A website plan should connect the business offer, the visitor's next step and the work staff do afterward.
2. Plan content and page structure
List useful pages, navigation and the information each task needs. Identify who supplies and approves copy, images and factual claims.
3. Review working pages
Use a protected version to review wording, layouts and the representative customer task. Check mobile and keyboard use while changes are still manageable.
4. Test the complete action
For a form, check validation, storage and the staff follow-up path. For a booking or purchase, use controlled tests for the relevant provider responses and saved records.
5. Launch and hand over
Check the agreed page addresses, redirects, metadata and analytics configuration. Repeat the important tasks on the live site and leave instructions for content updates, support and recovery.
Keep each phase tied to a usable result.
Review what shapes the estimate or discuss the initial brief.